ROCKWOOL takes architects back to the beginning

ROCKWOOL has launched ‘Origins’, an interactive video which takes architects on a journey to explore the deeper benefits of stone wool insulation alongside the innovation and exceptional service at the heart of the ROCKWOOL brand.

Warren Dudding, Marketing Director at ROCKWOOL UK says,

“Not all mineral wool insulation is the same. That may seem obvious to us, but to our customers, it’s sometimes difficult for them to appreciate where the distinctions lie, what benefits there might be and how the insulation choices they make can impact upon a project or application. ‘Origins’ looks at where stone wool insulation begins. From this start-point, customers can see how the ROCKWOOL product range evolves into thermal, sound and fire safety insulation that’s easy to install and capable of impressive, long-lasting performance in a wide variety of applications.”

The ROCKWOOL Origins video ( focusses on how volcanic rock transforms into high performance building insulation. It takes viewers on a journey of stone wool insulation to explain how this material is a versatile and effective solution that can be used across multiple applications. It offers not only thermal qualities and savings on heating and energy bills, but also provides a barrier to fire, repels water and absorbs sound. The insulation is quick and easy to cut and fit, and eliminates issues with unintended gaps, sagging and slumping over time that can inhibit insulation performance.

It’s due to the properties of stone wool insulation that ROCKWOOL is able to ensure architects meet some of the most stringent regulations and guidance documents. This includes BR135, which focusses on the importance of using non-combustible products in high rise buildings over 18 metres.  ROCKWOOL covers on this topic in more detail in the forthcoming Architects Datafile Building Envelope supplement that is out in February.

The ROCKWOOL Group is one of the world’s leading suppliers of innovative products and systems based on stone wool. The Group is amongst the global leaders within the insulation industry with products and solutions for all major application areas for both residential and non-residential buildings.

To watch the video, visit or go directly to the video here.